Market Intelligence Guide

Report Number: NPS-CM-12-009

Series: Contract Management

Category: Market Research

Report Series: Sponsored Report

Authors: Timothy Hawkins, Michael Knipper, Jason Ackiss, Derek Aufderheide, Pavan Balaji, Mike Corrigan, Amanda DeLancey, John Dix, Bryce Fiacco, Dan Finkenstadt, Trey Fryman, Ken Haile, Caitlin Harris, Jeremy Maloy, Mike Mealiff, John Muir, Josh Nabors, Andy Peterson, Andrew Pratt, Andrew Ramsey, James Sim

Title: Market Intelligence Guide

Published: 2012-01-01

Sponsored By: Acquisition Research Program

Status: Published--Unlimited Distribution

Research Type: NPS Faculty

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Keywords: Market Research, Market Intelligence, Acquisition Strategy, Efficiency


Sound market research is the foundation of effective acquisition decisions and processes. However, this axiom appears to be undervalued in the government procurement domain. While agencies are responsible for conducting market research appropriate to the procurement situation, very little guidance is available to assist acquisition personnel to meet the intent of the FAR. The FAR offers little direction; Parts 10 and 12 dedicate a mere 1,477 words to the topic of market research. Existing market research guides are outdated, do not emphasize efficient outcomes, and do not address market research needed to support strategic sourcing. The government